The next field that needs information is the page permalink. If you do not see the Permalink field underneath the page title it is probable that your website does not have permalinks activated so ignore this section and move on to the content. If your website has permalinks activated then you can enter a customized url (universal resource locator) or address for this page. This is how the rest of the world will find this page. Permalinks are used for Search Engine Visibility purposes.
NB: If you are unsure about what to use as the permalink for the page consult your web developer or IT department.